Telemarketing lists are exactly the same as a mailing list but are built using names, addresses and telephone numbers. Telemarketing lists are ideal for a direct marketing campaign that combines direct mailing and telemarketing to communicate products and services to existing and prospective customer.
Telemarketing can aid your direct marketing activities in achieving direct response immediately as contact will have been made direct with the company. This form of marketing makes measuring the success of the campaign more measurable.