The success of any campaign is dependent upon the accuracy of your database. It is vital that as a data owner you regularly run your data through a cleansing programme, to identify gaps in your business file and ultimately save your company money on Marketing spend. A free data health check can highlight areas that need attention.
For more information call us now on 01926 462917 or email suzanne.clucas@prospectlist.com
Data Cleaning
Data cleaning consists of many elements from de-duping through to enhancing.
De-Duping
There is nothing more annoying than receiving 2 or 3 mailers from the same company. This can give a negative image of your company before your mailer is even opened, making you look unprofessional, not only that it wastes money!
By taking advantage of our free data audit we can flag records as suspected duplicates, and enable you to remove if appropriate.
TPS, CTPS, FPS & MPS
When carrying out your direct marketing activities, it is essential that when using an existing database you are aware of those customers who are MPS (Mailing Preference Service) and CTPS/TPS (Corporate Telephone Preference Service)* registered. Contacting those who have registered can result in a fine of up to £5,000.
By taking advantage of our free data health check we can flag records which are known to be on the relevant registers.
Goneaway & Suppression
All databases go out of date and so need regular checking. The most cost effective way to ensure your data is still live, is to run it through our data health check. Here we can flag businesses that have ceased trading or are suspects. The cost savings you can make to your company are massive!
By taking advantage of our free data health check we can flag records which are known to have ceased trading or be suspect.
Data Enhancement
Data Enhancement allows you to enhance your current data by appending new data fields, which in turn will enable you to analyse and segment your data for future marketing campaigns. If you have specific requirements that we cannot append from our file, we can tele-research this information for you.
Depending on what information you already have, we can 'append' a variety of extra data such as:
- Telephone Numbers
- Fax Numbers
- SIC 2007/2003 Descriptions
- Turnover Bands
- Employee Bands - Total and At Location
- Name and Position
- Email Address
By taking advantage of our free data health check we can produce a report of all additional information we can enhance your file with.
Receive your FREE data health check today!
Find out how accurate your data really is by taking advantage of our totally free of charge data health check. No obligation, we will simply report on where your file needs attention, and highlight potential savings your company could make by investing in this check.
For more information call us now on 01926 462917 or email suzanne.clucas@prospectlist.com
